Style Guide

Overarching Rules

  • Double-digit numbers (both cardinal and ordinal) are presented in digit form, unless an exception is listed below in the Style Dictionary.
  • Single-digit numbers (both cardinal and ordinal) are spelled out, unless an exception is listed below in the Style Dictionary
  • Percent symbol (%) is spelled out as “percent,” unless an exception is listed below in the Style Dictionary.
  • Quotation marks are double (“), unless appearing in a title or quotation, in which case single (‘) should be used.
  • Em-dashes (—) should be used rather than en-dashes (-) or double hyphens (–). Text should surround em-dashes with no space on either side (A—B) rather than with spaces (A — B)
  • Quotations should be introduced with both hyperlinks to the original source material and attribution. They should be formatted as in-line quotations unless more than three lines of text long, in which case they should be formatted as a block quote.

Style Dictionary

  • Dates
    • Calendar dates should be used rather than the day of the week to promote article longevity.
    • Format dates using the entire name of the month rather than an abbreviation.
  • Decimals
    • All decimals should be presented in digit form (i.e. “7.3”).
    • Numbers do not need to include “.0” unless presented in a list with other numbers including decimal places (i.e. “8.0 points and 3.4 rebounds”).
  • Double-digit number exceptions
    • First words in a sentence (i.e. “Thirteen players are on the active roster” rather than “13 players are on the active roster”)
      • This rule is superseded by the need to have all numbers in headlines in digit form
  • Fractions
    • All fractions should be spelled out and hyphenated (i.e. “four-fifths of the time”)
  • Names
    • Write out full names of players and teams upon first reference.
    • Subsequent references may refer to players by only the last name, but never by only the first name.
    • Subsequent references may refer to teams by either the city name or the nickname.
  • Negative numbers
    • Indicate the negativity by attaching “minus” and a hyphen to the front of the number (i.e. “minus-7.3 TPA”)
  • Oxford/serial comma
    • Do not use the oxford comma to offset the final item of a list from the penultimate one (i.e. “X, Y and Z” rather than “X, Y, and Z”)
  • Rankings
    • Rankings should be presented as “No. X”.
    • References to multiple rankings should be presented as “Nos. X and Y”.
  • Single-digit number exceptions:
    • All numbers in headlines should be in digit form
    • All percentages (i.e. “7 percent” rather than “seven percent”)
    • Height designations (i.e. “7-footer” rather than “seven-footer” and “6’7″” rather than “six foot seven”)
    • Jersey numbers (i.e. “No. 7”)
    • Monetary sums (i.e. “$7 million”)
    • Playoff seeding (i.e. “They earned the No. 1 seed”)
    • Positional numbers (i.e. “He lines up at the 3”)
      • Descriptors stemming from these positional numbers also apply (i.e. “stretch-4” or “1-guard”)
    • Ranked items (i.e. “No. 1” rather than “number one”)
    • Ratios (i.e. “His 2-1 assist-to-turnover ratio”)
    • Recruiting rankings (i.e. “2-star recruit)
    • Shooting statistics (i.e. “He went 2-of-6 from the field”)
    • Specific games (i.e. “Game 1 of the Western Conference Finals”)
    • Team records: (i.e. “The team is 4-2”)
  • Statistical Names
    • Spell out the full name of the statistic upon first reference and provide the abbreviation (if one exists) parenthetically (i.e. “He had a 54.4 true shooting percentage (TS%) in 2016-17”).
    • Subsequent references may use the abbreviation.
  • Times
    • References to specific times should be present in digit form with a colon separating the hour and minutes and either “a.m.” or “p.m.” following.
    • All times should have a time zone presented, and Eastern Time should be the default.
    • If “:00” would follow the hour, that may be omitted.
      • “Noon” and “midnight” are acceptable alternatives.
    • Military time should not be used.
  • Years
    • Years are always presented with digits, even when appearing at the beginning of a sentence.
    • Abbreviated years or decades should begin with an apostrophe (i.e. “the ’80s”)
    • Individual seasons should include the four digits representing the year in which the season began, followed by a hyphen and the last two digits of the subsequent year (i.e. “2016-17”).
      • This may also be abbreviated using an apostrophe (i.e. “the ’16-17 season”).
    • Decades should not use an apostrophe when indicating plurality (i.e. “the 1980s” rather than “the 1980’s”).